Southeast Land Trust (SELT)
Logo Design
The SELT logo was designed with simplicity and personality in mind. The strategy was to appeal to a younger-leaning audience of outdoor enthusiasts. We designed this brand to feel modern, but with a bit of a throwback vibe; something that gives a bit of a nod to vintage camping patches or trail signage. It pairs a friendly typeface and uplifting icon with an earthy color palette.
SELT protects a growing variety of New Hampshire’s trail systems, watersheds, wildlife, and farmland.
They needed an icon to represent each area of their work for use on their website, signage and other brand materials.
