Town of Berwick, Maine
Brand Identity, Signage, Print, Digital, & Promotional Design
Since 2019, we’ve partnered with the Town of Berwick, Maine on a comprehensive, multi-phase brand rollout. The engagement began with a new logo, stationery, town signage, apparel, and other merch. Once the brand foundation was established, we’ve continued to expand the system to include sub-logos and emblems for specific departments and committees, vehicle graphics, and more.
“Through this branding exercise, I have come to learn more about what it means to be a member of the Berwick community. I have seen the Town brand evolve from a conceptual logo, to permeating through dozens of touch points, and the list continues to expand. This branding helps us to communicate more effectively and cohesively to our community and to market our strengths to our future businesses. Elise has been able to distill our dreams and visions and embody them into our brand. That is powerful.”
— James Bellissimo, Berwick Town Manager