The Dear Old Farm
Logo & Brand Design
Our dear friends at the Dear Old Farm needed a logo and brand that was uniquely them but also steeped in the history of their magical property in Berwick, Maine. Pisum the peacock roams the grounds whilst children and fireflies circle the golden, Federalist estate — how could we not be inspired? The custom type we created for the mark is a nod to the hand-set type adorning the children’s books of the roaring 1920s. The bold color palette is a mélange of the house colors, the grounds, and of course Pisum. We can’t wait to see how this brand will continue to evolve as the Farm hosts events and welcomes the community to their homestead wonderland.
“I’m not sure you can fully know what a significant moment this is for us. The Dear Old Farm has been such a huge part of our lives, our family, and everything we imagine building here, and now it finally has its identity. We cannot wait to use this on everything for the rest of our lives.”
- Jeremy Kasten, Co-founder, The Dear Old Farm
“The brand guide is incredible, and we especially appreciate how thoughtfully you created a system we will actually be able to use, including choosing fonts we can readily access through Canva and such. Every part of it feels beautiful, practical, distinctive, and completely us.”
- Jeremy Kasten, Co-founder, The Dear Old Farm