Nature Groupie

Branding & Merch Design

Nature Groupie is an organization that connects people with volunteer opportunities in New England. The strategy was to appeal to a more youthful audience, and to bring a more friendly, joyful look and feel into the new brand. We developed the custom-illustrated Nature Groupie creature along with a hand-lettered logotype to bring that passionate, adventurous spirit through. Our goal was to create a wearable brand that would be appealing to outdoor enthusiasts of all ages.