Buen Sabor

Logo Design, Mobile Food Experience, & Packaging

Buen Sabor, a Latin-inspired frozen food line, was taking to the road to promote their junk-free, farm-to-hand offerings. For the new brand mark, we incorporated their tagline and a custom illustration of their newly-acquired VW bus they were converting into a mobile food truck for events. Once the logo was complete, we turned their existing pattern into a vehicle wrap for the bus, and designed signage for the roof. This sign popped up behind the team while they were slinging empanadas so customers could see where all the ingredients were sourced from. We also designed the new boxes that the products would be sold in in stores, including empanadas, pastelón, tamales, and rice bowl.