Baldwin Brothers

This site was one of the final components of the Baldwin Brothers rebranding campaign. Appealing to an upscale market, the site maintains the look, feel and tone carried through the new corporate identity, brochure, and presentation system. The earthy color palette and nautical imagery give a nod to their coastal, southern New England location and their commitment to sustainability and the environment. The information about their various investment options, financial services and philosophies is framed in a clean, sophisticated manner, appropriate for their discerning audience.