Bioneers by the Bay 2008
This was a full-scale graphics campaign for the 2008 environmental conference, held in New Bedford, Massachusetts. In addition to the website, packaging and print collateral, we were charged with designing posters, banners, signage, looping projected graphics, and T-shirts that would be worn by event staff and purchased by the conference attendees. The cohesive look of the campaign brought a warm, earthy feel to the conference, rooted in bringing environmental awareness to the masses. Everywhere you turned, images of butterflies and the uniquely iconic New Bedford skyline captured one’s attention. The evolution of the brand was the perfect visual identity for the conference’s new home in the historic downtown setting.