Pareto Marketing & Web Solutions
Pareto is a marketing and web solutions company owned and operated by our talented friend John Morgan. John came to us with the history of an Italian economist named Vilfredo Pareto. The Pareto Principle states that roughly 80% of effects come from only 20% of causes. For example, 80% of the peas in Pareto's garden were created from 20% of the pods. John applies this principle to his work—identifying what's not needed, and focusing on what is. We created a modern logo from this turn-of-the-century concept that honors the company's minimalist approach utilizing high tech typography and a vibrant palette.
