Arts In Reach {AIR}
As this nonprofit supports teenage girls, the logo had to be fun, feminine{without being cutesy} and a little edgy. AIR also provides young ladies with the tools to build confidence, form healthy social relationships, find their voices and become empowered. So the mark also needed to evoke a sense of movement and “breaking out of the mold.” The swirls and shapes bursting out of the box we felt were a great way to express all of these things and is something that the girls in the AIR programs can be proud to identify with.
